Symbolic Exchange (From Watch to Travel, From Travel to Settle)
Mysterious Confirmation and Reconciliation
Since the exchange of gifts between ancient tribes, "symbolic exchange" has become an important part of communication and even become an important feature that distinguishes human from animals. The exchange as a symbol has abandoned the substance of exchange. In the light of non-substance exchange, in cultural, political, social and historical sense, the value and common sense of community life is maintained.
The wave of globalization is gradually extending the commodity society to every corner of the world, and is turning everything that has not yet been commercialized into commodity. So everything has attached the possibility of being symbolically exchanged, and currency is regarded as a pure symbol absorbing and transforming all substances’ materiality. The political theology of medieval monarchy has now become the direct parent of postmodern commodity economics. Having experienced the secular baptism, “the king’s two bodies” are eventually replaced by “the double values of commodity”.
As pure symbols, commodity cultures also have a Janus’ face: While wailing over the gradual replacement of substance by exchange values, it also hails the new exchange style. New interpersonal relationships are forming or will be formed.
～extracted from part 7, chapter 4
THE COMMERCIAL CULRURE
” OFA INSPIRE“