The Value of Culture (The Predator)
Medium and the Constructor
“Culture gives value to things” is common saying, as if culture is coated on the surface of the things and is only an attachment. Another way of saying can correct this explanation that is somewhat too rough: “Culture is the ‘Aura’ over things.” Things are in “Aura”, which means that culture is a kind of atmosphere rather than a part of things. It is to build things into the medium in which they exist. Value is not given by the medium, but conveyed through the medium.
Culture itself contains the history, and emerges from history. Value also contains history, and is determined by the history at the same time. Then, culture also participates in the construction of the value. Thus culture also becomes something under the surface of things.
So we say a things status itself sits in the crossover of culture’s rhyme spirit and structures.
～extracted from part 4 , chapter 4
THE COMMERCIAL CULRURE
” OFA INSPIRE“