一种意识形态的生产
商业和政治都经历着民主化的过程。“自由”市场首先提供的是一种“可选择”的价值体验。自由意志通过选择被加以感受，即便在其背后另一种限定以通货的方式被引入。正是在此意义上，商业文化也改造着人们进入政治的方式——以一种“想象民主”的方式。
在市场上，商品或服务的价格将反映消费者的需求，市场在此基础上形成资源重新分配。同样一种“视觉”价值也被重新发掘。商品形象也本身经历着蜕变，以在买家的一瞥之中被捕捉被辨识。在仅仅这种扫描过程中，顾客就会得到充分的满足。
―摘自《飞形火花》書第四章
商业与文化 第六篇
The Free Market (John Maynard Keynes: an Invisible Hand)
The Production of an Ideology
Business and politics are both going through the process of democratization. What the “free” market first provides is a value experience of “alternatives”. The free will is felt through choice; even if in the aftermath another limit is introduced in the form of currency. It is in this sense that commercial culture is also transforming the way people participate in politics- in the form of an "imaginary democracy".
In the market, the price of the goods or services will reflect the needs of consumers, and on this basis the market forms the redistribution of resources. A kind of "vision" value is also explored again. The commodity’s visual image itself is also experiencing changes. It should be captured and identified in the buyer’s glance. The consumers will be fully satisfied just in the process of scanning.
～extracted from part 6 , chapter 4
TO RESPECT
THE COMMERCIAL CULRURE
of
” OFA INSPIRE“
